CEO Wan Kim, of the Coppell-based personal firm Smoothie King, will seem on Undercover Boss on CBS on Friday, Oct. 23. Sporting a person bun, a pretend goatee and a Hawaiian shirt, Kim’s position is to mix in amongst Smoothie King staff, to get a ground-level view at how the corporate operates.
Critically, the costume is hilarious.
In a video previewing the episode, Kim appears to be like within the mirror after his makeover and says, “Take a look at me, I can go to the membership tonight!” A press release from the corporate says it effectively: “Kim appears to be like extra the a part of a Quick Occasions at Ridgemont Excessive further than the CEO of a worldwide franchise firm.”
On the one-hour present, Kim will likely be seen at Smoothie King shops in Addison, Nashville, New Orleans and Benicia, Calif. The present was filmed earlier than the pandemic, in late 2019, and staffers is not going to be carrying masks.
The purpose of the present — past telling a narrative a couple of native firm — is to offer Kim an nameless look behind the scenes. His jobs included making smoothies, working the register and even scrubbing the flooring, all issues he did as a franchise operator of Smoothie Kings in South Korea.
Kim was born in Seoul, South Korea and launched Smoothie King’s first franchise in Korea in 2003. He went on to open greater than 100 shops in seven years. Kim has been CEO and chairman of the corporate’s board since 2012. Smoothie King moved from Louisiana to Texas in 2018 and now has greater than 1,000 outlets the world over.
Kim says the present gave him “a complete new appreciation for a way onerous our staff work.” (To not point out a complete new appreciation for pretend arm tattoos?)
“Honestly, you don’t understand how a lot our staff are doing till you get to see it with your personal eyes and also you’re truly there doing their job with them,” Kim stated in an announcement. “It’s a lot extra than simply making smoothies.”
Smoothie King is the second Dallas-area company to be featured on the 10th season of Undercover Boss. TGI Fridays CEO Ray Blanchette appeared on the season premiere in early October. Each episodes had been delayed due to the coronavirus
At TGI Fridays, Blanchette says they firm’s “away-from-restaurant” enterprise has grown considerably because the pandemic began. For Smoothie King, digital gross sales grew to 14% of firm income in June, after being nonexistent pre-pandemic. The CEO says on-line ordering, supply and curbside pickup have grown in 2020.
Undercover Boss that includes Coppell-based Smoothie King airs at 8 p.m. Friday, Oct. 23 on CBS.