As shoppers return to a way of normalcy, some pandemic procuring tendencies could also be right here to remain. Fresh food prices have gotten and are staying high right now, so many individuals are turning to aisles of the grocery retailer they could not usually store in to search out cheaper options and choices to make meals final so long as doable.

The upward trend of frozen food consumption from 2020 continues sturdy into 2021, in line with study findings by Deloitte launched on Sept. 28. Researchers interviewed 2,000 grocery consumers about their buying choices in July 2021. Outcomes discovered that frozen meals gross sales are rising quicker than recent. Whereas recent noticed solely a ten% enhance in gross sales since 2020, frozen gross sales grew by over double that.

Associated: These 5 Recalls Are Affecting Products at Major Grocery Stores Nationwide Right Now

woman in a medical mask is shopping at a supermarket in the frozen food department

girl in a medical masks is procuring at a grocery store within the frozen meals division

Why are folks giving produce the chilly shoulder? Shoppers are frightened the recent meals on retailer cabinets is not as recent because it was once. Sixty % say the fruits, veggies, and different objects are spoiling quicker just lately.

Nevertheless, folks additionally aren’t moving into shops as typically as earlier than. In response to a Deloitte report from final 12 months, shops noticed a 50% drop in frequent in-store consumers (those that make a number of grocery visits per week) from 2019 to 2020. These considerations about latest perishability are main patrons towards spoil-resistant choices that may final between grocery journeys.

With regards to choice, frozen boasts some benefits. Three in 4 shoppers say conserving meals within the freezer and increasing its life is extra handy. Over 50% additionally say they like frozen meals as a result of they’re frozen at their peak dietary worth.

Worth nonetheless prevails as essentially the most vital issue, say 9 in 10 respondents. As grocery shoppers know all too well, costs went up and are nonetheless up and 62% of the surveyed consumers agree that frozen is cheaper than recent and thus they’re offered on the chilly.

Nonetheless wish to prepare dinner recent whereas watching your pockets? Take a look at this new low-cost grocery chain. When you’re on the lookout for wholesome selections to inventory your freezer with, here are some frozen foods dietitians recommend.

And for more information about what’s occurring at your native grocery store, learn these subsequent:

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Sarah Wong studied at Northwestern College, the place she acquired a bachelor’s diploma in laptop science and experimented with mixing tech and journalism. She loves watching open mics, training yoga, and studying about vitamin. When she’s not at her day job, she enjoys contributing to Eat This, Not That! as a contract author.

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