Dystopian South Korean drama Squid Sport has grow to be Netflix’s hottest collection ever, drawing 111 million followers since its debut lower than 4 weeks in the past, the streaming service stated Tuesday.

The unprecedented world viral hit imagines a macabre world wherein marginalised persons are pitted in opposition to each other in conventional youngsters’s video games. Whereas the victor can earn thousands and thousands in money, shedding gamers are killed.

Spreading all over the world by phrase of mouth, particularly through social media, Squid Sport has topped Netflix charts in additional than 80 international locations.

“Squid Sport has formally reached 111 million followers – making it our greatest collection launch ever!” tweeted Netflix.

By comparability, Regency romp Bridgerton reached 82m households on debut, utilizing Netflix’s inner metric which incorporates any account that watched an episode for no less than two minutes.

The success of Squid Sport amplifies South Korea’s more and more outsized affect on world fashionable tradition, following the likes of Ok-pop band BTS and Oscar-winning film Parasite.

Additionally it is the most recent success for Netflix’s bid to supply extra worldwide and non-English language content material. The streamer’s third most-watched collection debut, as an example, is French-language Lupin.

Netflix provides Squid Sport in each dubbed and subtitled variations in a number of languages, increasing its potential viewers.

In February, the world’s hottest streaming platform introduced plans to spend $500m this yr alone on collection and movies produced in South Korea.

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